What we were trying to accomplish

When researching Etsy sellers, access to volume is rarely the problem.

Most categories contain thousands of shops. The challenge is evaluating that volume efficiently and consistently to identify which sellers are worth contacting.

In this example, Lead3r was used to process a broad pool of Etsy sellers and apply qualification criteria automatically, so the final output represented a higher-quality subset of that larger volume.

The intent was to surface sellers who:

• Are actively running a business
• Show signs of consistency and scale
• Are likely to respond to outreach
• Represent a good use of time for manual contact

This approach allows you to work with meaningful volume while letting qualification happen in the background.

Using projects to apply consistent qualification

Before reviewing any leads, a Project was created in Lead3r.

A Project defines what a good lead looks like for a specific campaign. Once selected, every lead processed through Lead3r is evaluated against the same set of parameters.

This removes guesswork and ensures that sellers are judged consistently, even when working across a large dataset.

Criteria used in this example:

For this Etsy research pass, the Project included several high-level qualification signals that are visible on public seller profiles.

These included:

• Minimum sales volume
• Minimum shop rating
• Maximum shop age
• Preferred seller locations
• Product keywords to include
• Keywords to exclude

The goal was not to narrow the list prematurely, but to score and filter a large group of sellers so attention could be focused on those most likely to be relevant.

Defining outreach style at the project level

The same Project also defined how outreach messages should be written for leads that met the criteria.

Instead of generating generic messages, the Project specified:

• Professional tone
• Moderate directness
• Medium message length
• Question-based call to action
• Clear stylistic guidelines

This ensures that outreach remains consistent and appropriate across all qualified leads.

Adding context with custom instructions

Projects also allow for short custom instructions that describe the intent of the campaign and the type of seller being targeted.

These instructions help Lead3r evaluate and message leads with the right context, rather than treating each profile as a generic record.

The resulting lead output

With the Project selected, Etsy seller profiles were evaluated against the defined criteria.

Below is a redacted view of the resulting lead list.

In this example, Lead3r surfaced 6 Etsy sellers that matched the Project parameters in less than 2 minutes.

This output reflects a qualified subset of a much larger initial pool.

Why this output is usable

This type of output answers practical questions immediately.

You can see:

• Which sellers are active versus stagnant
• Which shops show consistent review activity
• Which profiles meet your minimum standards
• Which leads are worth personal outreach

Because all leads are evaluated against the same Project criteria, the list stays focused even when working from large volumes of data.

This is qualified volume, not reduced ambition.

What this workflow avoids

It is important to be clear about what this workflow does not involve.

It does not rely on:

• Scraping Etsy at scale
• Mass exporting seller data
• Automation-driven spam
• One-size-fits-all lead lists

All data shown comes from publicly visible information and is evaluated through a human-directed research process.

The goal is relevance and consistency, not raw extraction.

Why showing real output matters

Many lead generation tools avoid showing real examples.

Once you see the output, it becomes easier to judge whether the workflow fits your use case.

Showing real, redacted results removes ambiguity. You can assess the structure, the signals, and the practicality for yourself.

That transparency is intentional.

Related reading

If you want more detail on Etsy seller qualification and the signals used here, these posts expand on the underlying approach:

• How to Qualify Etsy Shops Fast
• Etsy Lead Qualification Workflows
• Why Manual Etsy Research Wastes Hours

Final note

This example reflects how Lead3r is designed to be used.

Define your criteria once. Apply them consistently. Let qualification handle the volume so your attention can stay focused on outreach that matters.

If you want to see how the same approach works on other platforms, additional examples will follow.